Kari is a Brand to Demand marketing leader and storyteller with over 20 years of bold experience with storied B2B and B2C brands including HP, Travel & Leisure, T-Mobile, Intuit and Zendesk. For 15+ years, she has held leadership roles in Global Marketing Strategy and Planning, Corporate Marketing,  Digital Marketing and Campaigns, Social Media and Influencer Marketing, Content Marketing, Brand Marketing and Communications. She also held broader Marketing Executive roles at local Boise companies, Scentsy and ClickBank. She has led emerging capabilities in Digital, Brand, Content and Social Media throughout her career managing teams ranging from 3 to 45 members to deliver impact through technology at scale.

Most recently, Kari was the VP of Brand Marketing, Content Marketing and Social Media at Zendesk securing the largest investment in the brand to reframe the company narrative and visual identity and launch a compelling brand campaign. “The Customer is Always Human” launched in April '24 in seven global markets and is designed to drive +5% in unaided awareness and +3pts in consideration. 

Kari is a customer-centric, data driven marketer who recognizes the power of alignment and collaboration across companies of all sizes from complex global to more nimble small businesses. She is aligned with recent innovations and trends to drive brand and business impact combined with a fearless approach to to deliver effective marketing strategies, plans and results.