Rich is a former Hewlett Packard executive who's managed multi-billion-dollar businesses both B2B and B2C, and drove new market and category development for both products and services.  Known as a collaborative and strategic leader for over 30 years, Rich has experience in all aspects of the Business Lifecycle including  Business Planning and Strategy, Product Management, Go-To-Market leadership, and Strategic Partner Management.   Having managed WW PnLs, Rich has a proven track record and knows the importance of strong data analytics, attention to financials, and operational excellence to achieve business goals.  His passion is leading business growth, creating new categories, building markets and brands, and establishing processes and execution synergy to achieve business goals. 

Rich holds a Masters Degree in Business with a Marketing and Management emphasis from Santa Clara University, and a Bachelor of Science in Industrial Engineering from California Polytechnic University in San Luis Obispo.

Rich is a Board Member for Water Africa, a Non-Profit working to bring fresh and accessible  water to remote villages in Zambia.  Rich is also Head of Marketing for Duas Terras Vineyard in Paso Robles, whose mission is to grow market awareness and category leadership for Iberian Heritage grape varietals in Central California. 

When not working, Rich enjoys spending time with his family in Central Oregon Cooking, Mountain Biking and Fly Fishing in Central Oregon.